We decided to start Gugma primarily because we wanted to uplift the local industry of artisanal weavers from our province. Weaving is a big part of our culture in Samar—it all started with the banigs. Creating Gugma was our way of keeping this culture alive and thriving. We wanted to bring these amazing products to a market that appreciates local products.
We hope to be successful enough that the practice of weaving will never be in danger of being forgotten.